Email Newsletters
A newsletter your subscribers actually look forward to.
Deliverables
Publication-ready issue with subject line, full copy, and structural guidance for your template.
Timeline
Ongoing retainer or per-issue
Starting price
From £650 per issue
The newsletter that gets read is the one with a clear perspective, a consistent voice, and something worth saying every single time. We do not fill newsletters with content for the sake of it. Every issue earns its place in your reader's inbox.
Step 01
Editorial positioning and audience definition
Step 02
Issue planning and content brief
Step 03
Drafting, editing, and voice review
Step 04
Subject line selection and send-ready delivery
Newsletter strategy and editorial positioning
Issue writing and content direction (per issue)
Subject line and preview text
Section copy, headers, and CTAs
Brand voice calibration
Quarterly editorial calendar (retainer clients)
A direct audience channel you own — not rented from a social platform
Authority that compounds with every issue you publish
A consistent brand voice your subscribers come to recognise and trust
An asset that converts — turning readers into enquiries over time
B2B founders and companies building thought leadership in their category
Brands with growing subscriber lists but inconsistent or low-engagement issues
Marketing teams who want to publish a newsletter but lack the writing resource
Agencies, consultancies, and service businesses where reputation drives revenue
Do you write from scratch or work from a brief we provide?
Both — we can write entirely independently from an editorial brief, or work from a topic list your team provides. Most retainer clients brief us monthly and we take it from there.
Can you match our existing newsletter tone and format?
Yes. We audit your existing issues, align to your voice, and fit within your template. If you are starting from scratch, we help define the editorial tone and structure as part of onboarding.
What is included in a newsletter retainer?
Typically 2–4 issues per month, subject lines and preview text, a quarterly editorial calendar, and a monthly performance review. We build the plan around your send frequency and audience.
How do you make sure each issue stays fresh?
By building a clear editorial position from the start — a specific perspective that shapes every issue. A newsletter without a point of view becomes generic. We build the POV in, so every issue has something worth saying.
Your content should work harder.
Whether you need a single landing page or a full content system, we will build it with the strategy and craft it deserves.