Nurture Sequences
Automated sequences that move leads while you sleep.
Deliverables
Complete nurture sequence with copy, subject lines, timing map, and trigger strategy.
Timeline
1–2 weeks
Starting price
From £2,200
The best nurture sequences feel less like marketing and more like a trusted colleague checking in with the right information at the right moment. We build that experience — from the first email a lead receives to the one that gets them to act.
Step 01
Audience journey and trigger mapping
Step 02
Sequence architecture and email planning
Step 03
Copy drafting for each email in the flow
Step 04
Review, testing framework, and launch readiness
Sequence strategy and flow mapping
Full email copy (5–10 emails)
Subject line variations for each email
Trigger logic and timing recommendations
Plain text and HTML-ready versions
A/B testing framework for key decision points
Sequences that move subscribers toward decisions, not just open rates
A consistent, credible voice from first touch to final close
Automated pipeline that works whether you are in a meeting or on holiday
Email infrastructure you own — not a dependency on ad platforms
SaaS companies with trial or free-tier users who are not converting
B2B brands with leads that need educating before they are ready to buy
Companies launching a new product or repositioning to a new audience
Marketing teams using template-driven tools that sound like everyone else
How long should a nurture sequence be?
Most effective sequences are 5–10 emails, spaced across 2–6 weeks depending on your typical sales cycle. We map the journey first and recommend the right length — never padding for padding's sake.
How do you avoid the sequence feeling robotic?
By writing to a specific person at a specific moment in their journey, not a generic audience. Every email has a single job, a human tone, and a reason to exist that your reader can feel.
Can you integrate with our CRM and marketing automation?
Yes. We provide trigger logic, timing notes, and segmentation recommendations alongside the copy — formatted for whichever platform you use.
What types of sequences do you write?
Lead nurture, post-demo follow-up, free trial conversion, post-event, and prospect re-engagement. We have experience across all major B2B nurture scenarios.
Your content should work harder.
Whether you need a single landing page or a full content system, we will build it with the strategy and craft it deserves.