Onboarding Emails
First impressions that turn sign-ups into committed users.
Deliverables
Full onboarding sequence with copy, subject lines, timing map, and activation milestone guide.
Timeline
2–3 weeks
Starting price
From £2,800
Onboarding emails are not just a checklist. They are the moment you prove your product delivers what you promised. We build sequences that celebrate early wins, anticipate friction, and give new users exactly the nudge they need to form the habits that make them stick.
Step 01
Activation mapping and user journey review
Step 02
Sequence architecture and milestone triggers
Step 03
Email drafting and tone calibration
Step 04
Review, iteration, and platform handoff
Onboarding strategy and activation mapping
Full welcome and onboarding sequence (6–12 emails)
Milestone and behaviour-triggered email copy
Subject line and preview text for each email
Plain text and HTML-ready versions
Recommended send timing and trigger conditions
Reduced early churn through guided, well-timed communication
Higher activation rates by surfacing value at the right moment
A welcome experience that builds trust and confidence from day one
Sequences that adapt to user behaviour — not just fire on a fixed timer
SaaS products with low trial-to-paid conversion rates
Subscription businesses with high early-stage churn
Platforms with a complex or multi-step activation journey
Companies whose entire onboarding is a single welcome email — or nothing
How many emails does an onboarding sequence typically include?
Most effective onboarding sequences are 6–12 emails across the first 30 days, with a mix of time-based and behaviour-triggered sends. We build the architecture first, then write to it.
Do you cover both product onboarding and customer success communication?
Yes — we write across the full early-stage customer journey, from the initial welcome email through to milestone celebrations and re-engagement nudges for users who go quiet.
Can you audit and improve our existing onboarding sequence?
Yes. Many clients come to us with a sequence already in place that is underperforming. We audit, diagnose, and rewrite — keeping what works and rebuilding what does not.
Do you need access to our product to write this?
A walkthrough, demo recording, or detailed product brief is usually enough. We do not need live access, but the more we understand about the actual user journey, the more targeted the copy can be.
Your content should work harder.
Whether you need a single landing page or a full content system, we will build it with the strategy and craft it deserves.