Re-engagement
Win back cold subscribers before you lose them for good.
Deliverables
Full re-engagement sequence with copy, subject lines, segmentation guide, and sunset strategy.
Timeline
1 week
Starting price
From £1,400
Re-engagement campaigns have two jobs: win back the people who are still worth winning, and gracefully remove the ones who are not. Done well, they improve deliverability, clean your list, and surface surprising revenue from subscribers you had written off.
Step 01
Segmentation and audience review
Step 02
Hook strategy and incentive planning
Step 03
Email drafting and sunset structure
Step 04
Send readiness and list hygiene notes
Re-engagement strategy and segmentation guide
Full campaign copy (3–5 emails)
Win-back hook and incentive framing
Sunset email for non-responders
Subject line and preview text variations
Send timing and list hygiene recommendations
Revenue recovered from subscribers you thought were lost
Improved email deliverability through deliberate list hygiene
A clean, engaged list worth significantly more per subscriber
A replicable campaign structure you can run every quarter
Brands with large, inactive lists that are dragging down deliverability
SaaS companies with churned or lapsed users worth recovering
E-commerce businesses that have not emailed their list in months
Marketing teams that know their list needs cleaning but do not know where to start
Is it worth emailing a list that has been cold for more than six months?
Often yes — with the right approach. We open with a hook that acknowledges the silence, offers genuine value, and makes it easy to re-engage or opt out cleanly. The key is not to pretend the gap did not happen.
What is a sunset email?
A final email to subscribers who have not responded to the re-engagement sequence — giving them one last chance to opt in before being removed from active sends. It is a standard list hygiene practice that protects your sender reputation.
How often should we run a re-engagement campaign?
Once a year at minimum, quarterly if you have high send volume. We build the sequence to be reusable — with variable hooks and subject lines — so it can be refreshed and re-run without starting from scratch.
Will this affect our sender reputation?
Done correctly, it should improve it. By removing non-engagers and re-confirming active subscribers, re-engagement campaigns typically lift open rates, reduce spam complaints, and signal to email providers that your list is healthy.
Your content should work harder.
Whether you need a single landing page or a full content system, we will build it with the strategy and craft it deserves.